In today’s world, many people already own their own DSLR, and feel since it’s such a great camera, they can do their product shots themselves – or attempt a self portrait for a head shot. This article is designed to show you the difference and why it matters to you, your brand, and ultimately your clients.
Professional head shots and product shots are an investment, no doubt. But, most photographers provide complete commercial rights within their agreement to allow for you to use the images wherever, whenever, and at whatever size you wish (billboard maybe?). Since a photographer’s digital negative is like the holy grail of their business, you pay a premium for the commercial release – not to mention their expertise and equipment. Photographers will generally offer the shoot, some proofs to choose from, and 1 or 2 high resolution (commercially released) photos within their price. Product shots would be extra, and would be negotiated on a case by case basis by how in depth the job is. As a business owner, you can expect to pay between $200-$500+ for professional head shots, and product shots with commercial releases can range from $500-$2000+ (all depending on your own business needs).
Pay once, reap the benefits for a LONG time: Professional head shots and product shots only need to be updated every few years. It’s good to keep it current, and surely if you have a lot of revolving product or offer new products all the time, you may require product shots more frequently. Generally speaking, your photos speak to your brand, and once you have a bank of cohesive photos for use in your marketing materials and website, you are set for quite awhile. Find a reputable photographer in your area who is skilled in head shots/commercial photography, and is licensed for business appropriately (remits HST, pays for insurance and reports income). This way, your cost can be written off as an expense, and you don’t waste money and time dealing with someone with little to no experience.
Product shots: Again, these can be tailored to fit your branding. If you sell bikes, for example, then action shots of people using your bikes would be a huge asset. If you sell handmade baby items, then it may be helpful to have a baby using your item. Simple backdrop product shots are also extremely effective, especially while running a slideshow or presentation – it creates a unified look which keeps your reader engaged and focused.
Professional head shots and product shots are an important asset to any business. Don’t let the cost deter you – engaging your viewers while conveying your personality through images is one of the best ways to turn a potential client into a real one.